E-telligence 012 - E-telligence Masterclass – Attribution Modelling – Understand where to spend your marketing budget - Skip Fidura

Today we’re talking all about attribution modelling. It’s such an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it.

So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a sale and to what extent that contribution played a part.

It’s absolutely vital to allow you to accurately decide which channels are worth you spending more budget on to acquire new customers and which are helping you retain repeat customers. But also, to let you know which channels aren’t working hard for your business.

 

During this episode, Skip and I explore:

 

• Why attribution modelling is so important to understand and have a model that works for you
• What’s ‘wrong’ with our current approach to attribution modelling
• Some of the most common attribution models currently used
• A better way to approach attribution modelling to allow you to understand which channel you should actually spend your marketing budget on

 

Read skips blog here:

https://www.skipfidura.live/blog

Get your Attribution Modelling quick reference guide here:

https://e-focusmarketing.com/podcast/episode12

 

I’ve got a load more fantastic content planned for you in 2020 so watch this space! And if there is a specific subject you’d like me to explore on the podcast or you simply want to reach out and say hi, or discuss how we can work together to sky rocket your email marketing email me at kate@e-focusmarketing.com

 

And don’t forget to subscribe to the podcast on iTunes, Spotify or whichever podcast provider you’re listening through, follow us on Youtube for more video-based content and find eFocus Marketing on all the socials.

 

Thanks for listening.