E-telligence 013 - E-telligence Masterclass – Omni-Channel – Building a Cohesive Strategy with Email Marketing at it's Core - Gavin Laugenie

This month it’s my pleasure to welcome Gavin Laugenie as my guest on the show!

 

Today we’re talking all about omnichannel marketing – what is it, do we need to be thinking about it and how does email marketing fit in!

 

So let’s break it down and clarify what we mean by omnichannel to begin with.

 

Multichannel is where we are using lots of different marketing channels (SMS, social media, PPC, email, print etc.) at the same time, but independently of each other. Whereas omni channel is where we are using lots of different channels, but together, in conjunction with each other. With information feeding back and forth between each and informing the decisions of the other. So, your communication with a prospect or customer is inclusive of all activities.

 

But being able to do this rests of having the right data, in the right place to be able to join your messaging together. Which can be a challenge, that’s for sure, but if you get it right, omni channel marketing means the experience your customers and prospects have with your business is much better.

 

In this episode Gavin and I discuss…

 

• Why having an omni channel strategy is important and how email marketing fits in to it in 2020?

 

• If everyone be working towards an Omnichannel approach

 

• Do companies risk the losing relevance if they don’t adopt an omnichannel strategy?

 

• Examples of how omni channel marketing strategies work in practice

 

• Some of the key considerations of implementing this into your business

 

Find more show notes and resources here:

https://e-focusmarketing.com/podcast/episode13/