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Kate Barrett is the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. Welcome to my brand-new podcast ‘E-telligence’!
Episodes
Wednesday Apr 08, 2020
Wednesday Apr 08, 2020
Hi and welcome to another episode of E-telligence.
Today I’m talking about sending the right message to the right person at the right time, through the right channel, by understanding your customer lifecycle.
Listen in with Kate Barrett and discover…
- The 5 stages of the customer lifecycle
- How to treat your customers and prospects differently based on their current needs. (your aims, their key behaviours and examples for each stage)
- Conducting customer journey mapping for personas
Thanks for listening!
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