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Kate Barrett is the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. Welcome to my brand-new podcast ‘E-telligence’!
Episodes
Wednesday May 06, 2020
Wednesday May 06, 2020
Today on the E-telligence podcast I wanted to talk about your known data and how you go about collecting and updating it in your business so that you can better get to know your subscribers.
In episode 16 we looked at your data pyramid and conducting a data audit (check it out here: e-focusmarketing.com/etelligence/episode16) and at the base of the pyramid and the foundation to your email marketing data is ‘Known Data’.
Listen in to this episode with Kate Barrett and you’ll learn about…
- A quick recap of the five main types of data in your data pyramid,
- 2 main options for collecting known data from your subscribers
- Tips to make the most of each collection opportunity
Thanks for listening!
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